Lucky Duck — Boutique Design Studio

We don't design brands. We uncover them.

Carefully considered, beautifully crafted

Most brands are built to be seen, we build brands to be felt.

We don’t just design for attention, we design for connection. Every brand we craft is built to feel alive in the hands of the people who experience it.

A little luck with a lot of craft.

Lucky Duck is a boutique design studio built on the belief that a brand is more than what you see it’s what you experience.

We design holistic brand experiences, shaping every interaction so brands come to life in a meaningful and memorable way.

We see a brand as a living ecosystem evolving, growing, and deserving intention at every stage. That’s why we combine strategic thinking with refined design to create brands that don’t just look good, but work beautifully in the real world.

At Lucky Duck, we help shape perception, build connection, and write the future of your business.

Our Expertise

We craft thoughtful brands and digital experiences that inspire, endure, and help businesses thrive.

Design Strategy and Consulting

Great design starts long before anything is made. I work with you to align your business goals with human-centred thinking so every decision that follows is grounded, intentional, and built to last.

Design Thinking Workshops
User Research & Insights
Rapid Prototyping
Customer Experience Strategy
Design Audits
Roadmapping & Direction

Branding

Visual identity that feels unmistakably you. Logos, colour, typography, and brand systems crafted with intention built to last, not just to look good.

Brand Identities
Brand Positioning
Brand Audits
Brand Guidelines
Digital and creative assets
Advertising and marketing assets

Digital Experiences (Web)

Designing digital products that create meaningful experiences in peoples day-to-day lives. From SaaS platforms to websites using human-centred thinking at its core.

User Experience(UX) Research & Strategy
User Interface Design (UI)
SaaS Platform Design
Mobile App Design
Prototyping & Testing
Design Systems

Creative development

For brands that need a steady creative hand beyond the initial build. I help you show up consistently across campaigns, content, and every touch point that matters.

Creative Direction
Social Media Templates
Presentation Design
Brand Collateral
Ongoing Design Support

Strategy and planning

We craft visually compelling websites aligned with your brand goals, ensuring a strong digital presence in competitive markets.

Studio Packages — Curated bundles, clearly priced

Every element is designed to helping you maximize engagement, generate leads, and increase revenue effectively.

Performance development

Our solutions are built with flexibility in mind, allowing your website to grow alongside your business without compromising performance.

Creative development

We implement clean, search-friendly architecture that helps your website rank higher and reach the right audience organically.

How we work

We ask why before we ask what, every time.

Our process is built around understanding your vision, your audience, and what your brand needs to feel like. We don’t start designing until we know exactly what we’re building and why.

Design Process
Discovery and Research
Brainstorming and Conceptualising
Alignment Check ins and iterations
Launch and exposure

WAYS WE CAN WORK TOGETHER

Thoughtful design, tailored to your needs.

DESIGN SERVICES À LA CARTE

Choose only what you need, when you need it. Individually priced creative services tailored to your brand.

Curated Design packages

Thoughtfully bundled services for growing brands.Strategic design packages created for clarity, consistency, and momentum.

BESPOKE — FOR THE ONES THAT DON’T FIT A BOX

Tailored creative solutions for unique brands and projects. Custom scopes and strategic support designed around your goals.

Flexible options designed to fit your workflow and your goals.

  • Monthly retainers
  • Project based work
  • Flexible hours
  • Transparent pricing
  • Built around you

GOOD DESIGN SHOULD MAKE THINGS EASIER.

That’s our promise.

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Design elements crafted with intention
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Years designing brands that are felt, not just seen
Founder and creative curator

Laura-Michelle Desfontaines

I’m a multidisciplinary designer and founder with over a decade of experience shaping brands and digital products that feel thoughtful, human, and alive.

I started out in product design and over the past six years I’ve focused on UX/UI in the SaaS space, creating digital experiences that are not just functional, but genuinely enjoyable to use.

What really drives me is the bigger picture. I care deeply about how a brand feels - not just what it looks like on a screen. Every small interaction, every touchpoint, every detail adds up to something people experience in a very real way, even if they can’t always put their finger on it.

I love building brand worlds that feel connected and intentional, where everything works together to create something meaningful between a business and the people it’s trying to reach.

I’m especially drawn to early-stage startups, small businesses, and niche brands - the ones still finding their shape. I enjoy working closely with founders and small teams, helping bring clarity to their ideas and turning them into brands with real character, warmth, and personality from the very beginning or through thoughtful evolution over time.

Flexible pricing plan

Flexible engagement models tailored to startups, growing brands

Starter plan

Startups & Small businesses
Marketing strategy roadmap
SEO fundamentals optimization
1–2 paid ad campaigns
Social media management
Monthly performance reporting
Email support

Performance pro plan

Scaling businesses
Advanced SEO & content strategy
Multi-channel paid media campaigns
Conversion rate optimization
Marketing automation setup
Bi-weekly reporting & strategy calls
Dedicated account manager

Enterprise elite plan

Large & Multi-location brands
Full-funnel marketing strategy
Omnichannel campaign management
Advanced analytics
AI-driven personalization strategies
Dedicated marketing team
Weekly executive reporting
What Our Clients Say

Brands that felt the difference

Laura's design work stands out for its user-centric approach. She’s possesses a rare blend of creative vision and practical design skills that translate complex concepts into accessible products. Her designs not only enhance user experience but also align with our business goals, driving significant improvements in customer satisfaction and engagement.

Courtney Huddy
Head of Product | Kepler & Co

Laura is a joy to work with! She is a creative, meticulous, and talented designer. Her curious nature brings experimentation and innovation to all aspects of her work. She is a natural leader who ensures her team is supported. She shares her knowledge openly and continuously pursues learning and growth.

Shannon Glen
Head Of Design | Immersion Group

Laura-Michelle has a rare ability to bridge the gap between complex technology and human-centred design. Working together on our Human-in-the-Loop AI feature at Co-Flo, she consistently brought clarity, creativity, and a deep understanding of the user experience. She was a pleasure to work with and a valuable contributor to the success of the project.

Adam Sachs
Senior Product Manager | Co-Flo Enterprise

Laura did a fantastic job building our website! She has that rare ability to balance practical user‑experience thinking with design knowledge and wisdom. The result was a site that looked beautiful, worked seamlessly and felt effortless to navigate. I couldn’t be happier with her work and highly recommend her to anyone wanting a website that truly shines.

Janet Askew
Co-Founder & Director | Allardyce Academy

Laura is a very capable designer and lovely soul. She is creative, diligent and delightful to work with. Laura follows conceptual briefs well and also applies her mind in order to improve design-work. Loved working Laura and will do so again in the future.

Tharien Guillaume
Head of PR & Communications | Agri Technovation
Contact us

Let’s start the conversation

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